[Our Company] [Q & A] [Contact Us] [Mission Statement]

 
     Our organization is currently under development. Please visit our contact link for more information regarding the organization.

     Michael Macgowan Jr. is the founder of the organization. Michael has an undergraduate degree in psychology and has been active in advertising, technology and building. The vision for this site is a gestalt of each discipline.

     First is the consideration for humanity. A major stumbling block to getting this site off the ground was in trying to create a model as a profitable business. Accountability for profit and to investors is contrary to what consumers actually need in regard to a simple system for storing house data electronically. Removing the need for profitability reduces the chances or need for competition. With market share of the web space consumers benefit from a single presence. Consumers are not benefited if each business and entity forms its own system for storing its own data. Just as there is one 911 address assigned to each living or business space, there only needs to be one e911 address. And if consumers support a single e911 address, their collective class will ensure that businesses and government entities support the emerging standard. As a result we are forming a nonprofit organization.

     Our goal for adoption is in creating strategic partners. We initially sent our proposal to The Home Depot and Lowe's in order to build a base from the largest home improvement retailers in the country. The support of these two retailers will ensure that the web portal becomes the leader in the web space. And if we are perceived as the emerging leader and as a nonprofit, then there is no barrier to acceptance by government agencies and utilities. Imagine that each associate at a Home Depot or Lowe's offers a $1 green discount for each customer that receives their bill through Hfacts.com. At 4000 stores by 100 associates per store by 10 contacts per day, that is over 500 billion advertisements per year.

       Our business hinges on our technology. But we are not doing anything new, we are just organizing the data and putting it in a centralized location. Our system begins with creating electronic 911 addresses. Each utility that signs up through our system will pay a security fee in order to have a certificate to write to our database. Each utility will submit a list of 911 addresses along with a secure user ID. Our system will link multiple accounts to similar 911 addresses. A consumer will be able to sign up for an account any time. If the account is new, the consumer will be able to set it up through use of a bill or secure piece of data regarding the address that is available on site. Once a customer account for an address exists, then a change in name will require a fee to cover the cost of a snail mail change in username and passcode that will be sent to the physical address. Finally there is a need to communicate with the businesses and consumers in a handshake process that will update the account as needed and to provide the business with acknowledgment that the account is active so that fees may be collected.

     Our vision grew out of need in the alternative building product industry. We began by being a distributor of SIP based envelope systems. We quickly learned that providing better insulation and a tighter home envelope was a hard sell to consumers who seem to have a greater affinity to granite counter tops then thicker walls. And the consumer was the end of the process. First you have to deal with engineering and developmental services issues to get permits. And that presumes that you have convinced the framer, subs, builder, and finance company that your product is valid. But what we really needed was a way to prove over time that our product is superior to a similar product down the street or across town. Hfacts.com is the answer. With utility statements online, a seller can justify a change in sales price based upon expected utility savings over time. Simply consumers have a way to record measurable upgrades to a home that have a direct effect on the bottom line.